Issues that a business may consider:
-
Is your business taking advantage of new opportunities that are made available by the power of the Internet?
-
Does your business have an effective Web presence, is your website adequate, and does it get the most possible traffic, or is it relatively invisible to everyone except those who know you best?
-
Do you know how to effectively promote your business by optimizing multiple Internet-based tools?
-
Does your business have the expected reputation for the areas for which you should be considered an authority?
-
Do you know how to synergize your Internet marketing with legacy alternatives such as print advertising, direct mail, and broadcasting?
|