The primary goal of any business is to create as much value as they can for as many people or other businesses as possible. Although a business' "success scorecard" may have several different measures, the primary one that we are interested is revenue levels. When a business creates value, people show their agreement by becoming willing to spend their money for a service or product. Therefore, a company should maximize their revenue potential by converting every possible talent and ability into a value, which is appreciated by their current, past, and potential customers.
Our role is to help businesses of any size maximize their profits by making sure that they are using the right business model, helping them manage the change process, and then assisting them improve their abilities to get the most of a variety of legacy and new media opportunities.
Many businesses attribute their struggles to problems with the economy. Yet, what they don't realize is that many of their difficulties are most likely due to the revolution in how they communicate with their associates, customers, and other stakeholders. Thanks to the Internet, just about everyone expects instant information and instant response. Previous techniques like Yellow Page ads, display newspaper and magazine ads, classifieds, and placing commercial spots on the radio or TV can no longer be used the way that they were a little over a decade ago. For a business to prosper, they must the power of the Internet with all of its facets such as having an effective website, using e-mail marketing, social media marketing, and video marketing. And, provided that they are effective synergizing legacy marketing systems with recent innovations, then they maximize their ability to communicate value to largest possible audience. The goal therefore should be to get their message to as many potential customers as possible and to do so in the most cost efficient manner.
Unfortunately, too many businesses are attempting to use legacy and/or new media in ineffective ways. For instance, many of the more innovative businesses have paid for the creation a website, which gets little or no traffic, in support of the same products and services that they offered decades ago. What we see is too many businesses, which are failing to take advantage of opportunities while thinking that they are promoting themselves with a website ineffective - but attractive - website. This normally results in their expectation that old methods should still work and that they can use the new avenues without altering their old business model. Being effective in the present era requires businesses to explore their need to change their identity while seeking to alter how they communicate.
Our services are ideal for a wide range of businesses and professionals from sole practitioners and extremely small businesses to large, multi-location enterprises.
'It is not unusual for us to walk into a small professional practice or much larger business, which is either dissatisfied with their current revenue or even struggling, and see that they are literally leaving money on the table.
As an expert in the process of individual and organizational transformation, I often ask if they are in the right business in the first place. To me it seems to be a relatively easy process to significantly turn a business around.
However, I must first open their eyes to the fact that before they start being something different, they must stop being who they think that they are.
Once we subtly move them through the process, it is amazing to see their reaction as they realize how much time that they've been wasting as they quickly get excited about their future.." - Dr. Tim Brunson
What we do is quite simple.
We get to know a business, analyze their approach to providing products and services, look for new ways that they can develop additional revenue, propose changes to their business model and marketing, and then help them through the implementation stages.
We want to help our clients become more relevant and communicate in the most efficient way.
That's OUR business!